Wine Myths: Deubunked

Image Wine Myths blog post

We are constantly bombarded with tidbits about this and that from different sources, often accepting them, face value, as truths. For example, bulls hate the colour red; this is, indubitably , untrue.
When it comes to the world of wine, myths and half-truths are abundant. The problem we have with wine myths: it prevents some of us from understanding and truly enjoying that perfect sip, pairing or experience. Doing our part to reduce the noise and nonsense, here are a few wine myths, debunked:
1. Expensive Wines are better wines
In certain cases this is true, but unlike many other purchased goods wine prices are influenced by factors other than quality. Location, branding, age, celebrity endorsements, you name it, can push up wines prices and have no influence on wine quality, and solely on perceived value. On the contrary wines from less familiar grapes, locations and wine makers (local & imported can offer surprisingly impressive bang for your buck.
2. Old wines are the best wines
Perhaps one of the most common wine myths is that the oldest wines are always the best wines. Rarity does not influence or mean quality. The truth is, most wines should be consumed with in 1-5 years of bottling.
3. Big wine corporations can’t make exceptionally great wines
While, us little guys would love to label this one as “TRUE”, it is quite simply, false. Large companies have plenty of money and resources at their disposal. They can mass produce generic wines and simultaneously produce high quality wine. Not all big wines corps do this but there some that do. It is up to you to keep an eye on processes and ingredients that you value.
4. You have to be an expert to understand wine
We get it, wine can be an intimidating topic. It draws on many disciplines, like botany, biology, geology and history to name a few. You would be hard pressed to find an expert in all of those fields. Wine authorities will specialize in one some areas at the expense of others. Don’t expect one wine expert to able to accurately answer all of your questions about wine.
5. The best wines are clad with the reserve label
Many people fall victim to the reserve label trap. This is a marketing trick wine companies use to make their product seem higher quality. The truth is, the word reserve on a wine bottle is only really means something unless you live in Spain or Italy. In those countries there is government regulation on what can and cannot be labelled a reserve wine. In North America there is no regulation on reserve labelling. So don’t just grab a bottle of wine because it says reserve; do some research on the winemaker before you fall victim to this gimmick.

What is the wildest wine myth you’ve ever heard?

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